Website Shoppers: 6 Claude visitors try to buy from your website (free Claude Code skill)

It's a free skill for Claude Code, and you don't need to write any code to use it. You copy a folder, prepare one input and type one line.

Who's on the panel

1. The 5-Second Skimmer: looks at the top of the page for five seconds and decides
2. The Ready Buyer: came to buy and wants the button, the price and the next step now
3. The Comparison Shopper: has three tabs open and needs a reason to pick you
4. The Skeptic: won't buy from anyone who can't prove they're real
5. The Newcomer: new to the whole category and stopped by any jargon
6. The Phone Thumb: on a phone, one thumb, on a train

Each one votes BUY (they got there) or BOUNCE, says on which screenshot and section they left, scores the page out of 10, and gives one reason and one fix. They don't see each other's answers: in Claude Code each one runs as its own Claude, with its own fresh context, all 6 at the same time.

What you get

A report short enough to fit in one screenshot:

• how many of the six reached your goal, and a score out of 10
• a bounce map: where each visitor left
• the biggest leak on the page
• the top 3 fixes, in order, each tied to a section
• a rewritten headline, subheadline and main button

The last line of the report says how the panel actually ran, so you always know whether you got 6 separate Claudes or one Claude doing 6 passes.

Before you start

• Claude Code. It works in the Claude desktop app (the Code tab) or in a terminal.
• A paid Claude plan or API credit. Claude Code needs a Claude Pro ($20 a month) or Max plan, or pay-as-you-go credit from the Claude Console. Each run starts 6 reviewers, so it uses more of your plan's usage than a single chat message.
• The skill folder. Download it free below. The skill file costs nothing; running it is what needs Claude Code.
• About 10 minutes for the first run, then a minute or two per run after that.

Step 1: Put the folder in place

Unzip the download. Copy the whole website-shoppers folder (not just the files inside it) into your Claude skills folder:

• Mac: ~/.claude/skills/ (in Finder press Cmd+Shift+G and paste ~/.claude/skills)
• Windows: C:\Users\YOUR-NAME\.claude\skills\ (paste %USERPROFILE%\.claude\skills into the File Explorer address bar)

If the skills folder doesn't exist yet, create it.

Step 2: Screenshot your website

Take screenshots of your page: the top of the homepage, then scroll and screenshot each screen, then the page where people pay, book or sign up. Add one or two from your phone if you can. Put them in one folder, named in order (01.png, 02.png...).

Step 3: Run it

Open Claude Code and start a new session so it picks up the new skill. Then type /website-shoppers, then drag the folder into the window so its path appears, then write what visitors should do. Press Enter. For example:

/website-shoppers "/Users/you/Desktop/site-shots" goal: book a free consultation

It takes a minute or two. If Claude asks for permission to read your files or to start the visitors, say yes.

What it can't do

• It works from screenshots. It can't click through your site or see your analytics.
• Only a link? If Claude can fetch web pages in your setup it reads the page text, and the report says the visitors read text, not the design. Screenshots give a better result.
• It won't invent reviews, logos or prices for your rewrite.

Using the Claude.ai chat app instead

You can upload the skill as a zip in the Claude.ai app (Settings, then Capabilities, then Skills). Chat can't start subagents, so there one Claude plays all 6 visitors one after another. It still works, and the report's last line says so.