Portfolio

Public proof of work — campaigns, launches, and content programs I led, plus products I designed and built end to end. Every card links to the live work. Hit copy to grab any link.

AllGrowth CampaignsBrand & CommsKOL & InfluencerContent ProgramsWebsites
Ctrl WalletGrowth Campaigns30K+ new WAU
ZetaChain 'ZetaZone' Ecosystem Campaign
Designed and ran a multi-quest campaign that walked users through the ZetaChain ecosystem — swaps, staking, and liquidity across partner protocols — anchored by a 70,000 $ZETA airdrop.

Role: Campaign strategy, quest design, partner coordination, and end-to-end execution.

Ctrl WalletGrowth Campaigns$185M+ volume
XDEFI × Circle CCTP Campaign
Launched a cross-chain USDC campaign integrating Circle's CCTP, driving native cross-chain transfers directly in-wallet and a major spike in trading volume.

Role: Go-to-market strategy, messaging, and campaign execution.

Ctrl WalletBrand & CommsFull GTM rebrand
XDEFI → Ctrl Rebrand
Led the complete rebrand from XDEFI to Ctrl — naming, positioning, messaging, visual identity, and the full go-to-market rollout, including migrating the community off the legacy brand.

Role: End-to-end rebrand strategy and GTM process ownership.

Ctrl WalletBrand & Comms
$XDEFI → $CTRL Token Migration
Owned communications for the 1:1 token migration — announcement strategy, a step-by-step migration guide, and holder messaging that kept the transition low-friction and fee-free.

Role: Migration comms strategy and holder education.

Ctrl WalletKOL & Influencer
KOL & Creator Program
Sourced, negotiated, briefed, and managed crypto YouTubers end-to-end — from outreach and contracting to creative direction and publication. Sample creator reviews below.

Role: Full-cycle KOL management, A to Z.

Maya ProtocolContent Programs
Maya Academy
Built the Maya Academy content hub from the ground up — content structure, topic mapping, and writing across Crypto 101 explainers, swap guides, and ecosystem announcements.

Role: Content architecture, topic mapping, and writing.

SwapKitContent Programs
SwapKit Developer Blog
Architected the SwapKit developer blog — content structure, topic mapping, reusable templates, and writing across integration spotlights and quarterly performance reports.

Role: Content architecture, templates, and writing.

AI SaaSWebsitesBuilt solo
CiteScore
An AI-SEO platform that audits and tracks how often AI assistants — ChatGPT, Gemini, Claude, and Perplexity — recommend a brand versus its competitors, turning AI visibility into a measurable metric.

Role: Sole builder — brand, copy, SEO, design, and development, end to end.

SaaSWebsitesBuilt solo
ShopperQuest
The operating system for personal shoppers — turns client DMs into organized quests, quotes, invoices, and tracked orders, with multilingual support and a built-in AI assistant for routine inquiries.

Role: Sole builder — brand, copy, SEO, design, and development, end to end.

eCommerceWebsitesBuilt solo
Trimotive Performance
An eCommerce storefront for a Canadian aftermarket performance-parts supplier serving Japanese and American vehicles — 'HP without compromise.'

Role: Sole builder — brand, copy, SEO, design, and development, end to end.

Web GamingWebsitesBuilt solo
Fric Arcade
A browser-based arcade platform — play instantly on desktop or mobile, collect hearts, climb the leaderboard, and customize your frog-themed 'Fric.' No downloads required.

Role: Sole builder — brand, copy, SEO, design, and development, end to end.