About

Senior Growth & Marketing leader with 8+ years building go-to-market engines from zero to scale for AI and crypto products. Based in Tokyo, working remotely with teams worldwide.

I specialize in technical GTM, growth systems, and automation for complex platforms. My approach: strategy + execution + automation. I help teams move faster with fewer hires by building repeatable GTM engines.

Before marketing, I spent six years as a professional gamer and content creator with Complexity Gaming, building a personal brand that reached 150M+ views. That background in audience building, storytelling, and community is the foundation everything else sits on.

Jordan Hong Tai

Principles

Systems over hustle

Build repeatable processes that compound. One-off campaigns are useful; systems are transformational.

Measure everything, optimize weekly

If it's not instrumented, it's not a strategy. Data-driven decisions on short cycles beat quarterly planning.

AI as infrastructure

Treat AI as a core part of the marketing stack, not a novelty. Automate the repeatable, focus humans on judgment.

Ship fast, document well

Speed matters, but only if others can run the system without you. Everything I build comes with handoff documentation.

Tool Stack

Cursorn8nMakeAhrefsGA4FigmaCanvaNotionSlackDiscordTelegramChatGPT / ClaudeNanobananaVeoSoraCapCutBufferWebflowWordPressNext.js

Education

Beedie School of Business, Simon Fraser University

Business Administration

Exchange Program — Waseda University, Tokyo

International exchange semester