About

I build real things with AI — apps, automations, and content systems that actually ship — and show you exactly how, step by step. It's all reference material: made to be copied, built, and shipped.

It started with games. I spent six years as a professional gamer and creator with Complexity Gaming, building a personal brand that reached 150M+ views. Audience, storytelling, community — that's the foundation everything since has sat on.

Then eight years running growth for AI and crypto products — scaling them from 100K to 500K+ users, leading rebrands and launches, and building the systems behind them. Now I build in public from a Tokyo balcony: production apps, automations, and the guides that show how each one works.

Jordan Hong Tai

What I'm building now

A growing library of build guides and free tools, plus the production apps behind them. Every reel becomes a guide; every guide is free and complete.

Currently

Building in public. Open to the right full-time role — Head of Marketing, Growth, or GTM at a team building in AI or crypto. Remote-friendly from Tokyo, happy to overlap US/EU hours.

Principles

Systems over hustle

Build repeatable processes that compound. One-off campaigns are useful; systems are transformational.

Measure everything, optimize weekly

If it's not instrumented, it's not a strategy. Data-driven decisions on short cycles beat quarterly planning.

AI as infrastructure

Treat AI as a core part of the marketing stack, not a novelty. Automate the repeatable, focus humans on judgment.

Ship fast, document well

Speed matters, but only if others can run the system without you. Everything I build comes with handoff documentation.

Tool Stack

Cursorn8nMakeAhrefsGA4FigmaCanvaNotionSlackDiscordTelegramChatGPT / ClaudeNanobananaVeoSoraCapCutBufferWebflowWordPressNext.js

Education

Beedie School of Business, Simon Fraser University

Business Administration

Exchange Program — Waseda University, Tokyo

International exchange semester

Stay Connected

I share what I learn through multiple channels.

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