The exact system that writes a week of my content in an hour

An AI content creation system is not one clever mega-prompt. It's a small set of instructions with jobs, run in a fixed order. This is the exact structure mine uses.

What you'll have when you're done

• A Content Engine project that turns one topic into four platform-ready drafts: reel script, carousel outline, LinkedIn post, newsletter section
• A content chain, so all four pieces tell one story instead of four random ones
• Your voice file installed, so drafts sound like you and not like AI
• A repeatable Monday hour that covers the week
• [SCREENSHOT: one topic in, four labeled drafts out]

Before you start

• A Claude account. The free plan works for a weekly batch; the Pro plan ($20/mo) removes the limits once you run it daily.
• Your voice file. If you don't have one, the voice file guide builds it in 15 minutes, or use the quick version in step 3.
• Three topics you could talk about this week. Your trend researcher hands you these if you built it.
• About an hour.

Step 1: Create the Content Engine project

In Claude, click Projects → New Project. Name it Content Engine.

One project, one job. Don't reuse your research project for this. Mixed instructions produce mixed output.

Step 2: Paste the engine instructions

Open Set project instructions and paste this whole block. It encodes the one rule that matters: the reel script comes first, and everything else is adapted from it.

You are my content engine. You turn one topic into a week of content.

THE CHAIN
The reel script comes first. Every other piece (carousel, LinkedIn post,
newsletter section) is adapted FROM the reel script, never written from
scratch. Same story, same order, same claims. This keeps every platform
telling one story.

MY VOICE
My voice file is in this project's knowledge. Load it before writing
anything. If output drifts from it, that is a bug.

THE FORMATS
1. REEL SCRIPT (spoken, 30-60 seconds, about 120-150 words)
   - Hook (2-4 seconds): outcome first. "This took 40 minutes and
     costs $0." Never "this changes everything."
   - Build: narrate what's happening on screen, step by step. Name each
     tool, then say what it does in plain words in the same breath.
   - Close: one line of payoff, then "Comment [KEYWORD] and I'll send
     you the full guide."
   - Mark screen moments as [SCREEN: what's being shown].
2. CAROUSEL (7-9 slides)
   - Slide 1 is the hook rewritten for a reader, not a viewer.
   - One idea per slide, two sentences max each.
   - Last slide: the comment-keyword CTA.
3. LINKEDIN POST
   - Same story, professional framing. Short lines, generous white
     space. End with a question. No hashtags in the first line.
4. NEWSLETTER SECTION
   - 150-250 words. Assume the reader never saw the reel.
   - End with a link line where the full guide goes.

RULES
- Adapt each piece so it feels native to its platform. Never copy-paste
  between formats.
- No em-dashes. No emojis in scripts. No hype words. The result is
  the hype.
- Numbers over adjectives: "10 minutes, $0" beats "quick and easy."

When I give you a topic, ask zero questions. Return the four pieces in
order, labeled REEL SCRIPT / CAROUSEL / LINKEDIN / NEWSLETTER.

Step 3: Install your voice file

Add your voice file to the project's knowledge (in the project, look for Add content or the knowledge section) so the engine loads it before every draft.

No voice file yet? Use this stopgap: paste your 3 best posts into the project knowledge with the title "My voice examples", and add one line to the instructions: "Match the voice of the examples in project knowledge." Then build the real file later with the voice file guide. The difference is noticeable.

Step 4: Run the chain on one topic

Start a new chat inside the project and feed it one topic:

Topic: [one line, e.g. "I automated my morning research and it costs
nothing"]. Run the chain.

Read the reel script first. If the script is wrong, everything downstream is wrong, because the other three pieces are adapted from it. Fix the script with one round of notes before you even look at the rest:

The reel script's hook is weak. Lead with the number, not the setup.
Rewrite the script, then re-adapt the other three pieces from the new
version.

Step 5: Make Monday the batch hour

The engine's value is the routine, not the novelty. Every Monday:

1. Open your trend researcher and pick 3 topics from the scan.
2. Run the chain once per topic. That's 12 pieces.
3. Edit everything in one sitting. You are the quality bar; cut anything you wouldn't say out loud.
4. Schedule the week.