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Google Analytics 4ChatGPTPerplexity

See how much traffic ChatGPT and Perplexity send you in GA4: the AI Assistant channel, what it misses, and a custom channel group

GA4's default channel group now has an AI Assistant channel. Google's help page says it covers visits from sources like ChatGPT, Gemini, DeepSeek, Copilot and Grok, and that it excludes AI Overviews and AI Mode. It doesn't print the full list. So before you report AI traffic to anyone, check what actually lands in it, and catch the rest with one regex.

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