Guides

Three AI engines answer the same buying question and cite three different kinds of source. Perplexity shows a numbered list you can read straight off the page. ChatGPT browses and names a handful inline. Google AI Overviews mostly pulls from pages already ranking underneath it. Those are three different games, and a single audit run tells you almost nothing about any of them, because the answers shuffle between runs. This is the test, the comparison, and the logging sheet that turns it into a trend.