Why Marketers Should Learn to Code

I'm not a software engineer. But I can read code, write automation scripts, and build workflows in tools like Cursor, n8n, and Make. That skill has been the single biggest force multiplier in my career.

You Don't Need to Be an Engineer

The goal isn't to ship production code. It's to:

• Automate your own work — build scripts that handle repetitive tasks
• Communicate with engineers — speak their language, understand constraints
• Prototype faster — test ideas without waiting for a sprint cycle
• Evaluate tools — understand what's possible vs. what's marketing hype

Where to Start

Pick one tool and solve one real problem. For most marketers, that's automation: connect your CRM to Slack, auto-generate reports, or build a content distribution workflow.

The AI Accelerator

With LLMs and AI coding assistants, the barrier has never been lower. You can describe what you want in plain English and get working code. The marketers who embrace this will outpace those who don't — not in years, but in months.

The Career Upside

Technical marketers are rare and valuable. If you can think strategically AND build the systems to execute that strategy, you become irreplaceable. That's the position I've built my career around, and it's more relevant than ever in the age of AI.